It was good to get started with our weekly webcast series yesterday. Based on feedback from Cofundit members, however, we had changed the format of the webcast on short notice. Instead of company presentations we gave a basic introduction to the Cofundit approach on crowdfunding or collaborative funding. Thank you to yesterday's participants for their attendence and questions!
Until we have the voting results for the currently presenting companies (Jan 27), we have one more webcast addressing the basics – explaining more of the thoughts behind Cofundit, how it works and hope to have some open discussion with our current members. Especially in the beginning also our learning curve is steep, about what is of interest to or is needed by our members.
Below please see our Cofundit Basics for Investors presentation – an appetizer for those who consider investments in Swiss groth companies.
Feedback we received from you in 2010 showed us, that you enjoy “real” interaction with entrepreneurs and each other. Good news! You will have even moreopportunities to meetin 2011! To maximize the possibilities to interact, we will now have on the one hand sessions that primarily focus on networking with entrepreneurs and investors. On the other hand we will host online webcasts highlighting investment opportunities available on the platform or discussing practical investment topics.
During the weekly webcasts, the entrepreneurs behind the funding proposals will share with participants the rationale of their proposals and why they feel it is a compelling investment. You will also have the opportunity to learn about crowdfunding a la Cofundit, with short presentations on topics, such as non-quoted assets, investment risks and returns, financing instruments, contractual questions, crowd financing or the functioning of the Cofundit platform.
The webcasts will be recorded so that you can listen to them later – even if you were not able to make it to the live webcast.
Meet the Entrepreneur & Cofundit Social Events
These live events will take place in an informal setting, where Cofundit members and friends can meet each other and the entrepreneurs fundraising on the Cofundit platform. This is a great opportunity for investors to get answers to questions not addressed in the webcast or to build a gut feeling about the entrepreneur and the project. Entrepreneurs can share with each other their experiences regarding daily challenges or ‘just’ about successful fundraising.
We intend to have these different events on regular fixed dates, but will confirm them in advance, regarding location, time and attending (fundraising) entrepreneur(s). For the live events, we will ask participants to cover their own consumption. (however, we aim at negotiating special deals for you at the venue)
To maximize the opportunity for your participation, we intend to have 3 events each month in Zurich AND theGeneva/Lausanne region.
Cofundit breakfast – 2nd Friday of each month 8-9am
Cofundit lunch – 1st Thursday of each month 12-1:30pm
Cofundit dinner/drinks – 4th Tuesday of each month 6:30-8:30pm
NEXT EVENTS: Jan 19 Webcast, Feb 3 Lunch, Feb 11 Breakfast, Feb 22 Dinner (for details see our website and newsletter)
Please help us spread the word about these events and email us topics you are interested in!
Looking forward to meeting you at one of our upcoming events!
It was an active group of interested and engaged Cofundit members, investors and entrepreneurs which joined us for our Dec 2 Urdorf event. It was an exciting event, hosted in the showroom of the car dealership Foitek, in a setting of Alfa Romeos, Ferraris and Maseratis surrounding the audience.
Luis Gallardo (Managing Director, Global Brand & Marketing of Deloitte), as key note speaker dialed in via web conference, putting the topic of the day – brands & art – into context. He pointed out the long history and famous examples of touch points of brands and art – from Campbell Soups to Google's frequent art-themes for its start page.
Patrick Ashworth and Guido Benedini of Cultwork then presented an intriguing business model, which leverages exclusive contracts with iconic brands such as Ducati or Alinghi, to create exclusive fine prints. With a wide network of more than 2,000 artists, Cultwork, currently distributes it's on demand produced prints via a multi-brand online portal, as well as through branded webstores of the respective licensing partners. With just one year of operation, Cultwork has been able to generate serious revenues and acquire prestigious brands as partners. The company mid-term plans involve an extensive roll-out also into shop-in-shop and other retail concepts., but the initial focus is on increasing sales and marketing efforts to seize a pipeline it has already developed. The goal is to generate demand, beyond the levels already currently being reached without much marketing spending. Cultwork is proposing a funding request of CHF 200'000 as a one year loan to investors, with the possibility to add a convertible option.
The formal part of the evening was rounded off by a reflection by Alex Hoye, the co-founder of Faction Skis. Faction Skis was Cofundit's first successful fundraising transaction – which raised CHF 165'000 for the company. Alex explained to the participants that he was especially satisfied with the fast closure of the financing and the lean and smooth execution of the deal documentation.
With drinks and a fine selection of amuse-gueule, lively discussions continued afterwards between the team of Cultwork and participants.
Despite a relatively restricted group of participants, three potential investors have already indicated interest in investing in Cultwork. We see this as a good outcome for the event and accompanying efforts.
Funding for Cultwork is currently open and we continue to look for investors that want to support an interesting business concept at the intersection of art, luxury and internet. We invite you to learn more about this exciting funding opportunity:
Thanks again to all participants, in Urdorf as well as on the webcast, and of course also to Daniele Sorgi from Foitek for hosting us.
Cofundit has ambitious targets for this year and after a period of learning and some first success in 2010, we now want to step up pace and – together with you – want to finally fund more business in Switzerland. To move forward, we need your VOTE on companies already listed on the Cofundit platform:
Who to vote for?
Aginova – sensor solutions
Vivamea – online self coaching solution
Pink Mamba – energy drink
SMS-gagnant.ch – mobile marketing
Please note: In this phase companies are only requested to provide executive summary-level appetizers.
What are the Voting Criteria?
Do you deem a project attractive for Cofundit crowdfunding?
Suitability for loan financing (or convertible in case a company indicates this)
Interest in knowing more to consider investment
(Please DO NOT ASSESS whether a company has provided enough information for the ultimate investment decision)
After clicking on the tab “VOTE” you will be asked to give a 1-5 star rating (= vote)
We appreciate if you also provide feedback such as questions or comments via the tab “DISCUSS” on each company’s profile. This helps other members to make up their mind, and the company can work on their presentation/answer open questions for everyone.
Until when can you vote?
What happens after your vote?
Depending on the majority of votes, companies will move INTO the funding phase OR will be REJECTED . In the subsequent funding phase, investors can bid for tranches of the total funding. Furthermore, companies will get the chance to pitch in a webcast every Wednesday evening and can meet interested Cofundit members at Cofundit networking events. (separate email with invite to new events follows tomorrow)
We – and the presented companies – are looking forward to receiving your votes!